A 40×40 trade show booth refers to an island booth that is 40 feet wide and 40 feet deep. For trade show booth companies it is considered a very large booth space in the trade show booth industry. A booth of this much size allows for an elaborate booth design with multiple areas for engagement.
A 40×40 booth has a huge space that can allow many elements to be included in the booth space. Also a large number of attendees can easily visit the booth at one time. To conduct the best trade show with a 40×40 trade show booth ideas here are some tips to be consider in your mind:
1. Have a Clear Layout and Flow
With such a large space, you need to carefully plan the layout and how attendees will flow through the booth. You can use temporary walls and dividers to create separate areas for different purposes like meeting room, staff room or any other areas.
Your booth must have a clear entry point and path for attendees to follow. Also with this much space let your booth to be seen even from a very far side at the exhibition center. Your brand and booth should be get noticed easily.
2. Create Multiple Focal Points
Considering that you have a massive area to display your Brand and products try to do not have just one main feature or display for trade show. Develop multiple zones in the booth with different focal points all around to attract attention. For example, have product displays, interactive areas, cozy seating areas, demonstration areas, etc. This can let a big number of attendees at your booth at a single time as well as keeps attendees engaged for longer.
3. Make it Experiential
A 40×40 exhibit booth rentals size allows you to create an immersive brand experience. Consider including things like virtual reality experiences, games and simulators, multi-screen displays, product theaters, etc.
Everything you are willing to include in your booth arranges it according to your Brand, theme, and key messaging of your brand. Do not add things that will not match with your brand identity. These types of interactive experiences will leave a lasting impression.
4. Use Varied Structures and Levels
With 40×40 feet you have ample space to explore different booth structures and levels. You can include raised platforms, staircases between levels, partitions, bars, and stages of different heights. All of these structures and levels can be used for multiple purposes as well as make the space more interesting and dynamic. Visitors can be easily get attracted with your booth.
5. Highlight Key Products EffectivelyMake sure you utilize the extra space to showcase your important products and services prominently. Spread out and categorize key areas to display different offerings. The purpose of your participating at a trade show is to let your Brand and products to be expose in front of a huge audience. Try to use large visuals and graphics and custom exhibit design in accordance to attract attention to each product display area.
6. Maximize Branding
Another thing to be considered precisely is to take the opportunity to strengthen your brand in a highly visible manner. Include large backlit logos and graphics, customized carpeting, brand colors, and promotional items with your logo for attendees. A 40×40 booth gives you ample space to cement your brand identity and expose it in front of the masses.
7. Provide Seating and Meeting Areas
A booth of this size should include multiple seating and meeting areas for attendees to rest their feet, engage in discussions and conduct meetings or demonstrations. You can include multiple types of furniture such as high tables, bars, lounges, and private meeting nooks. This furniture will enhance the overall look your booth and also will look more professional with your excellent choices.
8. Staff the Booth Generously
With so much going on in the booth and various engagement points, you need a large number of staff to properly facilitate interactions in all areas. At this large booth where there will be multiple focal points as well as levels and structure. There will be also a huge number of crowed that can come so make sure you have enough number of staff allotted at different areas to make the booth work smoothly.
Make sure all staff is highly informed about the different zones, displays and experiences in the booth. Staffing is the key to making such an elaborate booth space successful.