In the fast-evolving landscape of event technology, 2023 promises to be a year filled with exciting innovations and trends that will transform the way we plan, manage, and attend events.
From streamlining event registration with turnstiles and embracing advanced RFID technology to enhancing security and convenience through facial recognition and NFC technology, the events industry is undergoing remarkable changes.
In this blog, we will discuss the top event technology trends in 2023. So without further ado, let’s start:
1. Turnstile to Streamline the Events
One of the most prominent trends in event technology in 2023 is the adoption of turnstile systems. Turnstiles have been around for years, but their use in the events industry is on the rise. These simple mechanical gates, typically associated with access control in public transport or building security, are now being used to streamline the entry process at events of all sizes.
Turnstiles have proven to be an effective solution for managing the flow of attendees. By incorporating them into event entry points, organizers can control the number of people entering at any given time, ensuring a smooth and efficient check-in process. Also, they help prevent unauthorized access and tackle crowd management at large events.
Whenever you are planning an event, you can consider turnstiles as they offer a contactless, hands-free entry method that reduces physical interaction
2. RFID Technology for Enhanced Experiences
Another key player in event management is radio-frequency identification (RFID). Event organizers can enhance the attendee experience with RFID technology because it’s so accessible and versatile.
RFID wristbands or badges can serve multiple purposes, such as access control, cashless payments, and attendee engagement. These smart RFID devices enable organizers to gather valuable data on attendee behavior and preferences, which can be used to improve future events. They can also enhance security by providing real-time tracking and monitoring of attendees.
Moreover, RFID technology allows for interactive experiences within the event. Attendees can use their RFID wristbands or badges to participate in gamification, unlock exclusive content, and engage with sponsors and exhibitors. This level of interactivity not only enhances the event experience but also offers additional revenue opportunities for organizers.
3. Facial Recognition for Seamless Check-Ins
A lot has been accomplished with facial recognition in recent years, and in 2023, it’s going to revolutionize check-in at events. It makes check-in easier and more convenient by providing a highly secure and frictionless way to validate attendees’ identities.
On arrival at the event, attendees simply step up to a facial recognition system to verify their identity and gain access to the event. They can register their faces in advance with the mobile event app. This not only reduces waiting times at entry points but also enhances security by minimizing the risk of unauthorized access using forged badges or passes.
However, the adoption of facial recognition in the events industry raises important privacy and security considerations. Organizers must ensure that attendee data is handled responsibly and in compliance with privacy regulations. Additionally, they should be transparent about the use of facial recognition technology and obtain consent from attendees to build trust and maintain ethical standards.
4. NFC Technology for Events
Near Field Communication (NFC) technology has been a game-changer in various industries, and it continues to gain momentum in the events sector. NFC allows for secure and contactless data transfer between devices, and its applications in events are numerous.
NFC-enabled event badges, for example, can store essential attendee information and provide a quick and easy way for attendees to access the event. Attendees can tap their badges on NFC readers to gain entry, make purchases, and engage with interactive elements at the event.
NFC technology also facilitates networking and engagement among attendees. By tapping their badges or smartphones together, attendees can exchange contact information and connect on social media platforms. This fosters meaningful connections and enhances the overall event experience.
Additionally, NFC technology can be used for lead retrieval at trade shows and expos, making it easier for exhibitors to capture attendee information and follow up with potential customers.
5. QR Codes for Contactless Check-In
QR codes have become an essential part of our daily lives, and they are making a significant impact on the events industry as well. QR codes are being utilized for contactless check-in and various other event-related activities.
QR codes offer a simple and versatile solution for attendees to access events. When attendees register for an event, they receive a QR code on their mobile devices or in their email. Upon arrival, attendees can scan this QR code at designated checkpoints to gain entry, reducing the need for physical tickets or badges.
The contactless nature of QR code check-ins is particularly appealing in light of health and safety concerns. It minimizes physical touchpoints and reduces the risk of disease transmission.
Furthermore, QR codes can be used to access event information, schedules, and maps via mobile apps. Attendees can also use QR codes to participate in surveys, receive discounts, and engage in gamified experiences
6. Event Registration through Mobile Event Apps
Mobile event apps have become an essential component of event technology, enabling attendees to register, access event information, and engage with the event on their smartphones. These apps are evolving with more features and benefits.
Mobile event apps provide a seamless and convenient way for attendees to register for events, purchase tickets, and access personalized schedules. They allow organizers to send real-time updates, notifications, and important information directly to attendees’ devices. This eliminates the need for printed materials and reduces the environmental impact of events.
By the end of this blog, we know that the events industry is rapidly evolving, and 2023 promises to be a year marked by transformative technological trends. Turnstiles are making event entry more efficient, RFID technology is enhancing the attendee experience, facial recognition is streamlining check-ins, NFC technology is enabling secure data transfer, QR codes are providing contactless solutions, and mobile event apps are serving as the central hub for event information and engagement.
These trends are driven by the need for increased security, streamlined processes, and a more enjoyable attendee experience. As technology continues to advance, event organizers must adapt and embrace these innovations to stay competitive and meet the changing expectations of event-goers. The events of 2023 are set to be more efficient, engaging, and safe, thanks to these cutting-edge technologies. I hope you like the blog. Thank you for reading!